Why to Register Multiple Domain Name Extensions for Your Website?

When it comes to registering a domain, one of the primary things that a business website buyer should focus on is area name extensions. Area name extensions are aswell alleged top akin domains (TLDs). While a area name shows the character and actuality of your business through the Apple Wide Web, area name extensions accept a lot of advantages. For this reason, there is a lot of antagonism with registering area name extensions. If your website needs able branding or an character a part of the audience, you charge to annals assorted area name extensions. Especially, registering country specific TLDs and one all-encompassing TLD (.com, .gov, etc) for your area is beneficial.

In this commodity we’re traveling to altercate what allowances businesses get by accepting assorted area name extensions.

To abstain your admirers traveling to competitors’ domains with the aforementioned name but a altered extension

People appointment a amount of websites, but they cannot bethink every individual area name and its addendum unless the website is actual popular. In general, they browse the Internet by accounting keywords in the seek box and, based on that, after-effects will appearance up. There are affairs that your competitors may annals domains with aforementioned area name but with altered area name extensions (unfortunately, this is not illegal). So, your competitors can attempt with you with a aforementioned area name, but with altered area name extensions.

To accomplish in this antagonism and aegis your business identity, it is bigger to annals assorted area name extensions accordant to your business. This avoids your admirers traveling to a competitor’s website with the aforementioned area name.

To ambition audiences with assorted geographic locations and access website traffic

If you annals assorted area name extensions for assorted bounded locations, you will accept a added ambit to ambition audiences of assorted bounded locations beyond the globe. This is abnormally benign for e-commerce websites that charge after-effects from a specific country or assorted locations about the world. With this, there is a college anticipation to access website cartage and addition the cast of your business beyond assorted geographic locations.

To ability out barter in assorted ways

If you accept a website with assorted area name extensions, and if barter are analytic for your website by canonizing alone the website name but not the area extension, they will just blazon the website name in the seek bar. Then, all the accordant website extensions appear in the seek results. If castigation is not at or abreast the top of the seek results, there will be the adventitious for your competitors to grab the opportunity. However, if you annals assorted area name extensions, the affairs of barter visiting your website access as all the extensions accord to your capital website.

Adding a abstracted area addendum for e-mail hosting

On the Internet, aegis is crucial. With assorted area name extensions, you can enhance your aegis by application one of the extensions for official e-mails so that spammers will not accept any clue as to your e-mail extension. This way, you can abstain spam mails getting beatific frequently to your official e-mail address, and accumulate your e-mail abode clandestine additional defended your website from spammers and any blazon of phishing attacks.

To advance seek engine rankings

Domains with country specific TLDs accept added affairs of baronial in SERPs in that country. So, if you are planning to ambition assorted countries, it may not be a bad abstraction to buy country akin TLDs for those countries with the aforementioned area name.

These are the allowances that you get through assorted area name extensions. So it makes faculty to get registered with assorted area names and adore the allowances that appear with them.

Things to Consider When Selecting a Domain Name for Your Website

Selecting a domain name is crucial for branding your site online. You need to perform in depth research to choose an effective domain name. The domain name is your business’s identity online. In this article, we will discuss things to consider when selecting a domain name for your website.

The domain name should resemble your business name

If you make the domain name resemble your website, it becomes easy for your audience to remember and find it online. This is because, even if a visitor forgets your domain name, they can access your web page searching for it with your website. When people find it easy to remember your website, it becomes easy to promote your website through word of mouth. It also helps your business website in boosting search engine rankings because your domain name contains popular keywords used in search engines’ results.

Should be unique

Avoid choosing a domain name that’s similar to an already existing one. Choosing such a name could lead to needless confusion and annoyance among your audience. It is also likely to redirect your traffic to a site other than yours.

Avoid using characters, digits, hyphens

Ensure not to include symbols (hyphens, etc.), digits, characters, etc. in your domain name. Such elements may make it difficult for your audience to remember the domain name or may lead to confusion. Assume a business’s website is onewebsite.com. This can always be much simpler than 1website.com, 1-website.com, or one-website.com. Thus, by keeping it simple, you avoid the domain name being misinterpreted.

Use words (in the domain name) that are easy to type and remember

Make sure that the domain name has simple and easy words. Thus, if the name of your business is long, you could use the shortened name. For example, you could take the domain name xyzwebdesign.com for xyzwebsitedesignservices.com. This will make it easy for visitors to remember the domain name and to type it in search places in search engines or anywhere else when searching on the Internet.

The name should not be lengthy

Ensure the domain name you choose is short. It is a good idea to limit the number of characters in the domain name to 5 to 15. This makes it easy for your audience to type and remember.

Choose a name that is simple and straightforward. This will help your audience avoid errors while typing the name.

Avoid using tricky names

Make sure to use original words. For example, if you use 2 for to, ur for your, etc. in your domain name, it may lead your visitors to wrong web pages or nowhere, which may negatively affect your business.

Another important point is your domain name should indicate clearly what your audience is likely to get from the website. For example, assume your domain name is xyzwebsitedesign.com and your business is in designing and developing websites for small businesses, the name shows the job of your business. On the other hand, if you have the name as xyzwebtechnologymanagementservices.com, the name might not be convincing to your audience who are looking for website designing/development.

Copyright issues

You might have thought of a domain name that belongs to a large business. However, you should be aware that choosing such a name, one that has been in use by another business/company/individual/people may result in copyright violation. Therefore, it’s logical to check before you adopt the domain name so that you avoid the trouble in future.

Make it discoverable through your branding in name

A discoverable domain name is one that your audience is likely to use when they do not know your domain name when searching on the Internet for your products/services.

A brand name makes your business distinct from other businesses in the niche and makes it easy to attract your audience. Therefore, ensure your domain name is easily discoverable so that it becomes easy to promote your domain name.

Use country specific TLD for local targeting

Having a country specific TLD helps attract traffic from the specific areas of the globe. Therefore, it’s helpful for your business if you are targeting the audience of a specific geographical location.

How it works?

Search engines segregate the search results according to the locality of the user (as per the IP address of the user).

To conclude, when choosing a domain name for your website, ensure to check if the domain name you are opting is helpful in establishing your business as a good brand/website online.

Selling Equipment In A Down Economy

Here are the facts:

  • Oil price is at its lowest since 1983
  • 65,000 people laid off in oil related jobs
  • National Debt is $1.3 Trillion
  • National Deficit is $30 Billion
  • GNP is -4.10%
  • Canadian Dollar is at its lowest in years

Pretty bad!

Yah, but the reality is that business does not come to a halt. Companies are still purchasing equipment. I hate to say it but most sales people are notorious for looking for excuses for their lack of results. What better excuse than a bad economy. It becomes great fodder around the water cooler and great coffee chat. It is very easy for a sales person to implant these statistics in the brain, develop a negative attitude and just quit.

However, the top performers in the sales industry, recognize that in the face of adversity, there is an equal or greater opportunity awaiting. They don’t fall into the trap of whining, complaining, and blaming circumstance for their results. They recognize that if they are unhappy with their current circumstance, they change it.

Did you know that there were more millionaires made in the great depression of the 1930′s than there were in the previous 30 years? This wealth was not created illegally, or was based on some sort of scheme. And although these people recognized that things were bad, they focused on finding opportunity and looking for new and creatives ways of doing things. It showed in their results. I’m sure you have heard the expression, “You are what you think”. This applies here. Focusing on debt, deficit, and unemployment, will get you just that. However, focusing on opportunities, prosperity, and abundance will get you that.

If you are wondering way I’m discussing this in an article about leasing, I will get to that later. First and foremost, if you are not getting the results you desire, here are 7 things you can begin immediately to turn it around quickly.

  • Don’t Believe What You Here, Read, or See

Question everything. If you here something on the news, read it on the internet, don’t take it verbatim. Take the idea and either accept it, reject it, or explore it further. Don’t fall into the trap of believe everything, and in turn implanting it deep in your mind. You have the ability to choose what you allow into your subconscious, but once it is there, it is not easy to get rid of. I’m not a believer in cutting out the news entirely, or staying away from the internet, because they both can be a tremendous source of great ideas. Just remember that news is, in most cases, just an opinion. Even so called facts should be questioned.

  • Be Conscious Of Who You Surround Yourself With

The fact is, successful people surround themselves with successful people, and unsuccessful people surround themselves with unsuccessful people. I’m not speaking necessarily of success in monetary terms, but rather, success in terms of attitude and mindset. A positive attitude will attract others with a positive attitude, and in turn, negativity attracts negativity. As a general rule, most financially successful people have a positive attitude, looking for new and different ways of doing things when faced with adversity. Negative people generally band together and go down in defeat together.

  • Change One Or Two Things

The definition of insanity is doing the same thing over and over again, expecting different results. The difference between success and failure in sales can be as fine as a razor’s edge. Look at your daily activities and change one possibility two thing which will move you towards success. It might be a goal of ensuring that you are in front of a customer at 9:00 every morning, beginning your day with 10 new prospecting calls, writing a weekly news letter, focusing on associations which need your product, or even planning your next day at the end of the previous.

The key, is to make it a sales related activity which you know you should be doing, but currently are not. One final point on this subject. If you dedicate just one hour a day to a specific activity, it equates to four, 91/2 forty-hour work weeks. Unbelievable but true.

  • Refine Your Selling Skills

Top performers, understand that the sales profession is is one of continual improvement. Continual improvement comes with ongoing training and practice. When things are tough, there are fewer opportunities. When there are fewer opportunities, you must be at the top of your game in each and every sales situation. Take a brutally honest inventory of your sales skills and rate them from 1-10. Look at all aspects including prospecting, presentation skills, product knowledge, competitive knowledge, closing skills, objection handling, networking skills, and anything else which may fall within your specific sales cycle. Identify the areas in which you require improvement and get working on them. There are many free and paid online sales courses covering just about anything you need to improve on as well as, local companies which provided face to face training.

  • A Systematic Approach

Sales people have a lot of “Stuff” to do. More than others realize or give them credit for. Planning meetings, prospecting, fielding calls from happy or unhappy customers, attending social events, collecting money, doing reports, gaining product knowledge, gaining competitive information, doing quotes, following up on quotes, looking for leads, and of course meeting with customers. The list is endless, and unfortunately, most of the activities are not directly related to making sales and putting money in their pockets.

As part of their basic training, most sales people are sent to time management courses, and quite frankly, the whole concept of time management is a load of garbage. We are all give the same amount of time, 86,400 seconds in a 24-hour period, to be exact. Time can’t be managed, however, activities, and the prioritization of those activities can.

Successful sales people all have a systematic approach to their day. Do they ever stray from the system? Of course they do, however, they recognize that their unique system is the key to their success, and if they get off track, they get right back to it. Developing an effective system begins with identifying the activities which are directly related to generating income by making sales. These are scheduled as appointments and are not cancelled or postponed unless absolutely necessary.

Income generating activities hold the highest place on the priority list must be completed before anything else. They must be done consistently until they become habit. Unfortunately, because, income generating activities are often the most difficult to do, at least until they become habit, poor performers do them last. Which in turn means, that sometimes they are not done at all.

One final note. You must respect other people’s time and command and demand respect of your time. This hold true for others within your office as well as customers and prospects.

  • Develop A Social Media Presence

In this day and age, if you do not have a social media presence and a well defined social media strategy, you are missing on prospects and missing sales. Your company website and various company profiles on social media platforms are there to sell the company not you. Prospective buyers not only search the internet for company and product information, but also the sales person. Therefore, it is essential that you take control of e Presence.

Your goal as a sales person, should be to dominate the first page of Google, Bing, Yahoo, and Safari when someone searches your name. The starting point should be a personal website, with your own name in the URL. The website becomes the hub of your social media strategy, and its primary purpose is to sell you. If you do not know how to set up a professional website, which most people don’t, you can find thousands of areas on the internet which will show you how, Conversely, web hosting companies like GoDaddy and Hostgator, will have you up and running quickly, and a very reasonable fee.

Your website should be used to provide valuable content, send out email newsletters, and capture leads. From the website, you then link out to sites such as LinkedIn, Twitter, Facebook, YouTube and more. Developing a social media presence is a set and forget activity. You have to be proactive and current with the information you post. I strongly suggest outsourcing social media activities unless you have a strong aptitude for it.

  • Provide A Financial Solution

When capital budgets are tight, companies are down sizing, and every penny is accounted for, it makes it more and more difficult for sales people to make sales today. Individuals responsible for acquiring equipment often raise these objection as a means to postpone a decision, and ultimately not have to deal with a sale person. It is often said that in times of tight capital budgets, sales people should use words like cost savings, increased efficiency, expense reduction, and so on. In reality this doesn’t wash.

For example, if a piece of equipment has a capital cost of $50,000 and will save the company $2,000 per month, the pay back period is 25 months. That’s great, however, they still have to find the $50,000 today and not see the real benefit for 2 years. On the other hand, if you can show the customer how they can acquire the equipment today and save them $500 per month immediately, you are now providing value, and creating a viable solution for them. This is accomplished by incorporating leasing into the sales process. For argument sake, let’s assume that the monthly payment over a 39 month term is $1,500. The equipment will save the company, $2,000 per month, meaning that the equipment can be acquired today, and begin saving $500 per month immediately. No brainer! In effect, you are not only providing the equipment, but also a means of acquiring it in the most economical way. A financial solution!

Many equipment vendors assume that their customers don’t lease, however, most companies lease something!

Copiers, buildings, fleet vehicles, and other equipment where a monthly payment option was provided. All types of organizations lease equipment. Small and large, public and private, and profit and non-profit, and governments and related organizations such as hospitals, school boards, and municipalities. If this holds true, there is no reason that they would not consider leasing the equipment you are selling.

You can’t assume that a prospect does not lease or would not lease, given the opportunity to do so. No one has ever lost a sale by providing a lease payment, but you have to ask yourself, how many sales have been lost by not making the monthly option available. It takes very little time, and costs nothing to incorporate a monthly payment into a sales presentation or quotation, however, doing so can a substantial impact on sales.

At this point, you might be saying to yourself, “What does this have to do with selling equipment in a down economy? This information is what sales people should be doing in any economy”. You are absolutely correct, however, a downturn in the economy is a perfect time to reassess the ways you are doing things, and really get back to the basics. When things are good, the phone rings more frequently, purse strings are looser, leads flow in, and customers are more apt to buy. You can get away with a little complacency. In a bad economy, the sales people who refocus and do the right things every day, are the ones who rise to the top and succeed.